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3CLogic, NewRocket Seal Strategic Partnership to Deliver Seamless Contact Centre Solutions for Financial Services with ServiceNow

 

3CLogic, the leading AI-powered contact centre platform purpose-built for ServiceNow®, has announced a strategic partnership with NewRocket, an Elite ServiceNow partner. Under the expanded agreement, NewRocket will serve as an official reseller of 3CLogic’s AI-driven Contact Center solutions to be leveraged as part of its broader Bank of NewRocket offering focused on transforming the Financial Services industry.

The collaboration comes at a pivotal time, as ServiceNow continues to emphasise front-office innovation across the financial sector. Voice remains a crucial channel for customer engagement, with recent reports suggesting a continued increase in call volumes of which approximately 50% remain repetitive and transactional. Together, the partnership will enable financial institutions to deliver more cohesive, intelligent service experiences by seamlessly integrating voice into the ServiceNow platform to resolve common requests faster.

“As financial institutions strive to modernise their customer service strategies, contact centers continue to be a vital part of the equation,” said NewRocket’s CRO, Michael Carter. “With our deep experience in the ServiceNow ecosystem and dedicated offerings like Bank of NewRocket, we’re excited to empower clients with enhanced voice capabilities that drive efficiency and elevate customer experiences.”

As a ServiceNow-certified and Advanced Platform Build partner, 3CLogic’s brings a host of advanced capabilities to ServiceNow, including Voice AI for self-service, real-time transcription, unified agent workspaces in ServiceNow, GenAI call summaries and AI-powered insights. These features empower financial organisations to reduce call volumes, break down data silos, and reduce daily operating costs—all while improving customer satisfaction.

The joint solution will support use cases that commonly drive high call volumes—such as password resets, address change requests, and credit fraud reporting—by automating responses and enhancing agent workflows. As an authoriSed global reseller, NewRocket will also streamline implementation and deployment, helping clients accelerate time-to-value and ensure long-term success with their contact center and voice strategies.

“We are excited to expand our relationship with NewRocket,” states Guillaume Seynhaeve, SVP of Alliances. “Our partnership reinforces our shared commitment to helping financial institutions deliver smarter, more responsive customer service powered by the Now Platform.”

3CLogic and NewRocket plan to showcase their combined capabilities at ServiceNow’s upcoming annual conference, Knowledge25. For more information on 3CLogic’s Voice AI and Contact Center solutions for ServiceNow or details about the partnership, please visit www.3clogic.com or contact NewRocket here.

Martin Dale Bolima

Martin has been a Technology Journalist at Asia Online Publishing Group (AOPG) since July 2021, tasked primarily to handle the company’s Data&Storage Asia online portal. He also contributes to Cybersecurity ASIA and Disruptive Tech News, with his main areas of interest being artificial intelligence and machine learning, cloud computing and cybersecurity. A seasoned writer and editor, Martin holds a degree in Journalism from the University of Santo Tomas in the Philippines. He began his professional career back in 2006 as a writer-editor for the University Press of First Asia, one of the premier academic publishers in the Philippines. He next dabbled in digital marketing as an SEO writer while also freelancing as a sports and features writer.

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