U Mobile, MRCA Collaborate to Digitalise Malaysia’s Retail Sector

U Mobile, Malaysia’s newest 5G network provider, has entered into a strategic collaboration with the Malaysia Retail Chain Association (MRCA) as a Corporate Patron for the 2025/2026 term. This initiative will see U Mobile play a key role in accelerating the digitalisation of Malaysia’s retail sector.

“U Mobile is pleased to partner with MRCA to digitalise the retail sector in line with Malaysia’s digital transformation goals. Through this latest initiative, we look forward to over 600 retail brands and 40,000 outlets benefitting from our ULTRA5G experience, which will enable smart retail solutions such as cashless payment systems, and smart inventory management. We believe U Mobile is in the best position to support the retail sector to enhance its efficiency, customer experience, and competitiveness, as we aim to deliver the widest and deepest 5G coverage in Malaysia by prioritising indoor, as well as outdoor, coverage,” said Alex Tan, U Mobile’s Chief Sales Officer.

In line with U Mobile’s 5G network expansion plan, the company recently launched the ULTRA5G experience at Berjaya Times Square, where its headquarters is situated, making the mall the first fully 5G-enabled shopping mall in Malaysia.

The collaboration with MRCA was formalised at the opening ceremony of Franchise Expo Malaysia 2025 last week, with Alex Tan, Chief Sales Officer of U Mobile, representing the company, and Datuk Dr Ken Phua, President of MRCA. The ceremony was also attended by YB Datuk Ewon Benedick, Minister of Entrepreneur and Cooperatives Development, as the Guest of Honour.