SUBARU Drives Data-Driven Customer Experience with Informatica’s AI-Powered Intelligent Data Management Cloud
SUBARU Was Faced with Siloed Data and Utilisation Issues in 2019
SUBARU Corporation has chosen Informatica’s Artificial Intelligence (AI)-powered Intelligent Data Management Cloud TM (IDMC) to drive a global-scale data integration project.
SUBARU was faced with siloed data and utilisation issues in 2019, with each department and operation handling data in isolated systems, which resulted in disparate data. In 2020, the automaker launched its global PLM (Product Lifecycle Management) project to consolidate data from business-critical processes, from vehicle development to production and after-sales maintenance, and develop a company-wide data integration platform to connect, track, and share trusted data across its different departments.
The data integration platform supporting the global PLM project was completed in 2022 and went “live” in production that year, enabling lifetime data such as vehicle development to manufacturing, sales and maintenanc, to customer IDs and other information to be seamlessly linked.
“With the help of Informatica, we are able to connect, integrate, and strengthen our data linkage as early as technical development and design stages, and thus improve the quality of our car manufacturing,” said Kentaro Ichikawa, Chief of the Data Management and Utilisation Promotion Department at SUBARU Corporation. As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought SUBARU closer to realising our two missions as it not only benefited our employees’ productivity level but also enhanced the customer experience.”
Curating SUBARU’s Data at Every Stage of the Lifecycle
Informatica’s AI-powered IDMC platform and its cloud data integration and catalogue capabilities enable renowned carmaker to curate data from its development, procurement, manufacturing, sales, and maintenance services on a global scale to drive business insights from reliable and trustworthy data. The low-code/no-code environment within IDMC also enables SUBARU to scale its data integration through automation and eliminate data silos to allow users to drive greater data visibility across business functions from their business intelligence (BI) tool.
As of now, approximately 400 data assets have been catalogued and SUBARU plans to expand the range of users who utilise the data integration platform in their daily work through BI tool in the future.
“SUBARU’s decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs,” said Taito Kozawa, Country Manager and President at Informatica Japan. “Informatica is proud to be the partner of choice for enterprise cloud data management to help SUBARU solve their upstream and downstream data challenges, empowering users across their organisation to drive trusted business insights through transformative power of data on our AI-powered IDMC platform.
