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Siam Makro Group Implemented Oracle Systems to Support Retail Management and Improve Customer Service

Siam Makro Public Company Limited, operator of Thailand’s number one wholesaler Makro and leading retailer Lotus’s, announces its collaboration with Oracle to drive digital transformation and become a more data-driven company.

Previously, Siam Makro implemented Oracle Cloud Infrastructure (OCI) to drive efficiency and reliability in its Makro retail management. The company is also using Oracle Fusion Cloud Enterprise Resource Management (ERP) in Lotus’s to gain the operational agility needed to support more than 2,600 Lotus’s stores in Thailand and Malaysia. With Oracle retail technology, the retailer expects to better manage its volume of sales, inventory, orders, invoices, and customer data to ensure it has the right products in the right locations and meets its customers’ expectations.

“Oracle provided the holistic technology we needed, from infrastructure and finance to proven retail technology to support our SMART Retail plans,” said Paul Stephen Howe, group chief information technology officer, Siam Makro. “This implementation creates better customer experiences through a smarter operation and a more efficient inventory optimization strategy.”

While Makro strives to be the number one wholesaler in Asia, Lotus’s recently set its mission to be a “New SMART Retailer” where innovative technology seamlessly connects offline stores with an online platform to offer the best customer experience and convenient shopping.

“By collaborating with Oracle, Lotus’s can leverage the proven combination of Merchandising, Store Inventory, and ERP financials to support the company’s growth,” said Mike Webster, senior vice president and general manager of Oracle Retail.

Lotus’s worked with the long-time Oracle PartnerNetwork (OPN) member Accenture to implement Oracle Retail Merchandising System, Oracle Retail Invoice Match, Oracle Retail Sales Audit, Oracle Retail Price Management, and Oracle Retail Store Inventory Management.”

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