Salesforce Deepens Commitment in Indonesia with Entity, Availability of Hyperforce and Digital Skills Partnership

• A new entity will allow Salesforce to help more businesses in Indonesia unlock the full potential of AI, data, and CRM
• Hyperforce, a reimagination of Salesforce’s platform architecture for the public cloud, built on Amazon Web Services, now available in Indonesia
• Partnership with The Ministry of Communication and Informatics (KOMINFO) will train Indonesians to take on jobs in the digital economy

Salesforce, the #1 AI CRM, announced that it is deepening its commitment to Indonesia, with the launch of its new Indonesian entity and availability of Hyperforce, its public cloud infrastructure built on Amazon Web Services (AWS). The efforts aim to create a greater impact on and support the growth of businesses in Indonesia.

The new Indonesian entity will bring Salesforce’s team and decision-making closer to customers and partners in the market and enable Salesforce to tap into the local talent pool. It comes at a decisive time as businesses look to digitally transform to capture new opportunities and meet growing customer expectations in a fast-growing economy. Indonesia is the largest digital economy in ASEAN, and technological adoption is expected to grow the economy by as much as $2.8 trillion by 2040, according to the Ministry of Finance.

Salesforce helps organisations drive greater efficiency and productivity, and enhance customer experiences through Customer 360, its portfolio of products and services which combines the power of AI, data, and CRM.

Organisations such as GoTo, Lion Parcel, Xendit, United Tractors, and Ministry of Health Indonesia, are working with Salesforce on their digital transformation journeys and reporting tangible business outcomes including improved productivity, shorter service resolution times and increased customer satisfaction. Salesforce partners in Indonesia currently include Deloitte, PwC, TMS, Metrodata, Trees Solutions and more.

Bringing the power of Hyperforce to Indonesia

Salesforce also announced that Hyperforce is now generally available in Indonesia. Hyperforce, built on AWS, one of the world’s leading cloud providers, is a reimagination of Salesforce’s platform architecture for the public cloud that helps deliver customer trust. With increased emphasis on data security and storage, local data residency is imperative for regional and global organisations in regulated industries such as the government or financial services. This launch creates more options for customers, including those in highly regulated industries, to grow globally and serve customers locally.

Delivered through a global strategic partnership with AWS, Hyperforce will help empower Salesforce customers by leveraging the scale, agility, reliability, and security of AWS to quickly and easily deploy Salesforce solutions including Sales Cloud, Service Cloud, and more. Hyperforce also boosts interoperability with AWS to deliver differentiated value to customers, improve availability, and reduce planned maintenance downtime.

Partnership with KOMINFO to cultivate talent for Indonesia’s digital economy

Salesforce has announced a partnership with KOMINFO to provide CRM curriculum and training for KOMINFO’s Digital Talent Scholarship Program. Under the partnership, participants will have access to develop Salesforce Administrator, Developer and App Builder capabilities. Training will be conducted on Trailhead, Salesforce’s free online learning platform, and through expert-led workshops. Nokentech will support the delivery of training to participants. The program will be run by Fresh Graduate Academy DTS and will open for enrolment on 25 August 2023. The training will start in mid-September 2023.

This is part of Salesforce’s continuing commitment to addressing the skills imperative in Indonesia, by equipping local talent with the tools and skills to take on jobs in the digital economy. Earlier in March 2023, Salesforce announced its partnership with Nokentech to train up to 100,000 students in Indonesia with CRM skills over three years. The partnership supports equitable access to digital skills with women making up 50 per cent of students trained.

Quotes

Comments on announcements

“We’re launching our new entity at a very exciting time for Indonesia and the broader region in ASEAN. We look forward to working more closely with our customers, and partners to help more businesses in Indonesia leverage AI, data and CRM to capture the digital opportunity today,” said Sujith Abraham, Senior Vice President and General Manager, of Salesforce ASEAN. “AI can be a game-changer for businesses in Indonesia if used in a trusted manner. And Indonesian businesses now have access to Hyperforce which gives them the ability to host data locally with the benefits and scalability of public cloud. All these bundled with our local skilling initiatives, underscore Salesforce’s ever-growing commitment to the Indonesian market.”

“To accelerate the development of the digital economy, Indonesia’s government is committed to implementing various progressive policies and strengthening the collaboration with the private sectors to support the development of emerging technologies, such as AI, Cloud Computing, and others. We believe that these technologies could help create safe, reliable, and sustainable innovative solutions for society as well as the national economy in general,” said Dr Ir. Mohammad Rudy Salahuddin, MEM, Deputy Minister for Digital Economy, Manpower and SMEs; Coordinating Ministry for Economic Affairs of the Republic of Indonesia.

Comments from Salesforce Customers

“As a technology company with the leading marketplace in Indonesia, Tokopedia always prioritises one of our values, Focus on Consumer, to provide the best experience for customers. Thus, Tokopedia collaborates with strategic partners including Salesforce to ensure we can accommodate our customers’ needs and inquiries. The innovations and changes that we have made with the help of our strategic partners like Salesforce, can improve customer experience and support Tokopedia’s mission to democratise commerce through technology. Through this collaboration, we also hope that we can go hand-in-hand to drive the spirit of technology innovation in providing the best practice of customer experience in Indonesia,” said Senior Vice President of Sales, Operations, and Product Tokopedia, Rudy Dalimunthe.

“Salesforce enables us to have full visibility and control of our operation, from sales, after-sales support, to our analytic team – enabling us to have seamless and robust operations that are responsive to market changes,” said Cindy Christian, Head of Digital, United Tractors.

Comment on Hyperforce

“We are thrilled to deepen our relationship with Salesforce and support the continued growth of Hyperforce in Asia Pacific. This announcement reinforces AWS’s IDR$71 trillion investment in the AWS Asia Pacific (Jakarta) Region and supports Indonesia’s growing demand for agile and secure cloud solutions,” said Kirsten Gilbertson, ASEAN Partner Sales Lead, AWS. “Using AWS’s world-class secure cloud infrastructure and Salesforce’s powerful CRM capabilities, organisations in Indonesia can now scale on AWS and access more than 240 services including AI, while improving their ability to meet their data compliance standards. We look forward to continuing to support customers and partners like Salesforce to digitally transform and grow.”

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