Salesforce: 75% of APAC CFOs Believe AI Agents Will Drive Revenue, Transform Existing Organisational Structures

Chief Financial Officers (CFOs) in Asia Pacific (APAC) have fundamentally shifted their approach to Artificial Intelligence (AI), according to new research from Salesforce. Specifically, many CFOs are moving from cautious spenders to strategic investors who are betting on AI not just for cost-cutting, but as a crucial engine for long-term revenue growth.

A striking 63% of APAC CFOs reported having a conservative AI strategy in 2020. Fast forward to today, and that number has plummeted to a mere 3%. This rapid transformation highlights a widespread recognition among financial leaders that AI is no longer just an emerging technology but a crucial tool for enhancing efficiency, optimising operations, and, critically, driving long-term growth.

CFOs’ fundamental rethinking of tech investment ROI, according to the data, explains this transformation. Half (50%) of APAC CFOs say AI agents—digital labour capable of performing tasks autonomously—are changing how they evaluate ROI, measuring the success of technology investments beyond traditional metrics to encompass a broader range of business outcomes.

“The introduction of digital labour isn’t just a technical upgrade—it represents a decisive and strategic shift for CFOs,” said Robin Washington, President and Chief Operating and Financial Officer at Salesforce. “With AI agents, we’re not merely transforming business models; we’re fundamentally reshaping the entire scope of the CFO function. This demands a new mindset as we expand beyond financial stewards to also become architects of agentic enterprise value.

Last year, in fact, 65% of global CFOs faced pressure to accelerate tech investment ROI. Today, they recognise the value of AI isn’t just about short-term cost-cutting, but also long-term business outcomes like revenue generation, productivity gains and improved decision-making—things AI agents are uniquely suited to improve.

Latest Salesforce Study on AI Agents By the Numbers

More APAC CFOs shift from conservative to aggressive AI strategies.

• Five years ago, almost two-thirds (63%) of CFOs in APAC adhered to a conservative AI strategy and a third (33%) did so until just two years ago.
• Now, just 3% of APAC CFOs maintain a conservative AI strategy, and a third have officially adopted an aggressive approach.

APAC CFOs are dedicating nearly a quarter of their AI budget to agents, and it is fundamentally reshaping their spending perspectives.

• On average, APAC CFOs report dedicating 23% of their current, total AI budget on AI agents.
• 60% of APAC CFOs say AI agents/digital labour are critical, and will continue to be critical, to compete in the current economic environment.
• 62% of APAC CFOs say AI agents/digital labour is changing their perspective on how their business spends money.

• Almost a third (32%) say AI requires them to have a bolder mindset around technology investments.

APAC CFOs report AI agents both reduce costs and boost revenue by taking on routine and strategic tasks.

• 75% of APAC CFOs believe that AI agents will not only cut costs, but drive revenue.
• CFOs implementing AI agents expect agents will increase company revenue by almost 20%.
• 77% of APAC CFOs say AI agents will transform their business model.
• 58% of APAC CFOs think AI agents will take on more strategic work than routine tasks.

APAC CFOs embrace AI as a strategic partner.

• 83% of APAC CFOs are increasingly using AI to make business decisions.
• The top three tasks APAC CFOs are delegating to AI agents are risk assessments (85%), financial forecasting (65%), and profitability assessments (58%).

Agentic AI is changing how APAC CFOs evaluate ROI—moving beyond traditional metrics to encompass a wider range of business outcomes.

• 50% of APAC CFOs say AI agents change how they evaluate ROI.
• With the introduction of agents, top factors to evaluate AI ROI in APAC are now expansive, encompassing more than just direct savings and near-term benefits:(1) productivity or efficiency improvements, (2) Risk and compliance improvements, (3) Cost savings or avoidance.
• CFOs also view AI as a valuable way to ensure ROI through better financial control.
• For CFOs, redefining ROI requires a mindset shift from valuing short-term to long-term successThe two main concerns keeping APAC CFOs up at night regarding their AI strategy are security or privacy threats (68%) and the long time to ROI (62%).