Pure Storage, SK hynix Set to Deliver Performance, Energy Efficiency in Hyperscale Data Centres

Pure Storage®, the IT pioneer that delivers the world’s most advanced data storage technology and services, has announced a collaboration with SK hynix Inc, a pioneer in the global AI memory industry, to deliver state-of-the-art QLC flash storage products that meet the high-capacity, energy efficient requirements for data-intensive hyperscaler environments.

“This collaboration with SK hynix is an exciting step in our mission to deliver superior all-flash storage technology to hyperscalers. By combining SK hynix’s advanced QLC products with Pure Storage’s host-based flash management architecture, we can deliver an optimised solution for the hyperscale production environment and AI infrastructure. Pure Storage can further elevate performance, scalability, reliability, and energy efficiency, addressing the unique demands facing today’s data-centric industries,” said Bill Cerreta, GM, Hyperscale, at Pure Storage.

The Customer Challenge

Modern data centres require solutions that can provide high storage density capabilities without sacrificing performance or energy efficiency. Data bottlenecks can lead to decreased productivity and high energy costs, affecting overall company performance. Traditional storage solutions such as hard disk drives (HDDs) have limitations as they are unable to handle the high-capacity, data-intensive workloads of hyperscale data centres in the AI era.

The Customer Impact

Unlike traditional solutions, Pure Storage can deliver future DirectFlash Module products with SK hynix’s QLC NAND flash memory that will be purpose-built for demanding hyperscaler environments. Benefits include:

• Sustained High Performance – Integrating Pure Storage’s cutting-edge data storage platform with SK hynix’s advanced QLC NAND technology enables ultra-fast, low-latency, and highly reliable solutions geared towards exascale, data-intensive workloads.
• Increased Energy Efficiency – The SK hynix and Pure Storage collaboration will provide lower energy consumption, helping customers overcome power availability constraints, lower operating costs and ultimately decrease the organisation’s overall carbon footprint.
• Improved Scalability and TCO – Unlike standard HDDs, the combined solution will provide highly rack-dense and scalable systems, offering a compelling total cost of ownership, while addressing demanding storage scalability needs.

“Hyperscalers are constantly searching for data storage technology that doesn’t limit their potential innovation, but propels it to unforeseen levels. SK hynix’s NAND technology, combined with Pure Storage’s robust platform, presents a formidable option for data centre operators focused on maximising performance, efficiency, and scalability. Together, we are empowering hyperscale environments to tackle burgeoning data volumes with cutting-edge, sustainable storage solutions,” added Sam Lee, EVP, Head of Global Sales and Marketing, at SK hynix,

For more information, visit Pure Storage and SK hynix.