Portworx by Pure Storage Unveils Modern Virtualisation at Enterprise Scale

Pure Storage®, the IT pioneer that delivers the world’s most advanced data storage technology and services, announced today an update to its industry-leading Portworx® Enterprise platform that will help organisations achieve modern virtualisation at enterprise scale. The announcement addresses virtualisation concerns around cost efficiency by allowing data storage stakeholders to go at their own pace in their modernisation journey.

Industry relevance

Broadcom’s acquisition of VMware continues to create ripples as companies seek out modern solutions that can drive virtualisation efforts without subjecting the business to massive price hikes. As a result, many have turned — or are expecting to turn — to Kubernetes as an alternative that supports both VMs and containers. This allows enterprises to use one platform to propel their cloud-native application development and fortify their infrastructure modernisation.

Eighty-one percent of enterprises that participated in a 2024 survey of Kubernetes experts plan to migrate or modernise their VMs to Kubernetes. And almost two-thirds of those plan to do so within the next two years. Yet new challenges arise as enterprises increasingly move virtual machines to Kubernetes.

News Highlights

With the launch of Portworx Enterprise 3.3, Pure Storage is extending its industry-leading container data management platform to support VM workloads at enterprise scale. As the industry leader in container data management, Portworx provides the performance, data resiliency, and data protection necessary for mission-critical workloads with the simplicity, flexibility, and reliability needed for production at scale. Organisations can expect a 30%-50% cost savings by choosing Kubernetes compared to alternatives — and Portworx allows them to take these savings to the next level. Enterprises won’t need to invest in resources to move workloads to cloud native. Instead, they can indefinitely keep their VMs on Kubernetes while refactoring or creating net-new cloud-native applications based on their existing resources and transformation timelines.

• High performance at scale: Portworx Enterprise 3.3 will feature RWX Block for KubeVirt VMs that are running on FlashArray™ or across any storage vendor. This will propel powerful read/write capabilities and drive high-performance storage for VMs running on Kubernetes.
• Enterprise-grade data management and protection: Enterprises can now manage their data from a single management plane, including synchronised disaster recovery for VMs running on Kubernetes with no data loss (zero RPO). Portworx also supports file-level backups for Linux VMs, allowing for more granular backup and restore of VMs running on Kubernetes.
• Broad ecosystem integrations to leading KubeVirt solutions: With Portworx Enterprise 3.3, customers can leverage reference architecture and partner integrations with KubeVirt platforms from SUSE, Spectro Cloud, and Kubermatic—in addition to Portworx’s existing collaboration with Red Hat.

Executive Insights

“Built for Kubernetes, Portworx offers the scalability, automation, and self-service capabilities required to support the churn and elasticity of cloud-native applications. Portworx Enterprise 3.3 addresses C-suites’ virtualisation concerns around cost efficiency by allowing data storage stakeholders to go at their own pace in their modernisation journey due to its unified platform and multiple integrations.” – Venkat Ramakrishnan, VP & GM Portworx, Pure Storage

“Kubernetes is the dominant platform for containerised workloads of all types, from VMs to fully cloud-native applications. With Portworx 3.3, Pure Storage is bringing together a scalable data management platform with a simplified workflow across containers and VMs. That’s appealing to enterprises modernising their infrastructure, pursuing cloud-native applications, or both.” – Mitch Ashley, VP and Practice Lead, DevOps and Application Development at Futurum

“Portworx Enterprise 3.3 represents a game-changer for organisations modernising their virtualisation environment, delivering a robust, cost-efficient platform that seamlessly supports both VMs and containers on Kubernetes. With Portworx projecting cost savings of 30-50% compared to traditional alternatives, this solution empowers enterprises to optimise their infrastructure without compromising performance or scalability, making it a robust choice for production environments at scale.” – Steven Dickens, CEO and Principal Analyst at HyperFRAME Research

For more detailed technical specifications on the key enterprise storage and data capabilities in Portworx Enterprise 3.3, visit here.