PolicyStreet Reinvents Furniture Protection with First-of-Its-Kind Insurtech Partnership at Ashley Furniture Homestore
PolicyStreet and Ashley Furniture HomeStore launch a microinsurance plan that offers year-long protection against furniture damage, backed by a digital claims platform debuting in May.
Damages to cherished furniture can be distressing, but navigating insurance claims should not be. PolicyStreet, a leading Malaysian insurtech company, is proud to announce the launch of the Furniture Protection Plan (FPP) in partnership with Ashley Furniture HomeStore, with an intuitive claims portal set to launch in mid-May to further simplify furniture insurance.
The FPP is a comprehensive microinsurance plan that provides coverage for the repair or replacement of furniture damaged by accidents, fire, or floods, offering protection for up to one year. Exclusively available at Ashley Furniture HomeStores and Galleries across Malaysia, starting from just RM99 per annum, the FPP also includes complimentary warranty checks, pre-claim inspections, and delivery vouchers, delivering exceptional value and peace of mind.
“Accidental damage coverage is more than just consumer protection; It’s a key driver of business confidence, particularly for Malaysian SMEs, which form the backbone of our economy. With our Damage Protection Plan, we’ve seen how pairing comprehensive coverage with a seamless claims experience brings real value to consumers. That’s why we’re bringing the same approach to furniture protection through our collaboration with Ashley Furniture HomeStore, ensuring more Malaysians can safeguard their furniture investments with ease, whether shopping online or in-store,” states Yen Ming Lee, Co-Founder and Group Chief Executive Officer of PolicyStreet.
In the event of a claim, customers can initiate the process by contacting Ashley Furniture HomeStore for a personalised in-person assessment. Eligible claims can then be submitted through the user-friendly online portal set to launch on 14 May 2025, for swift repairs or replacements. This seamless integration of digital efficiency and personalised service eliminates cumbersome paperwork and minimises unnecessary delays.
For furniture insured above RM10,000, customers will receive exclusive vouchers for interior design consultations, professional furniture cleaning, eco-friendly recycling services, and smart home installations, providing comprehensive support as they prepare their homes for the Hari Raya festivities.
Yu Kong Cing, CEO of Fella Group of Companies, states, “At Ashley Furniture HomeStore, we are dedicated to providing a premium customer experience that extends beyond the initial purchase. Customer satisfaction is paramount, and our partnership with PolicyStreet ensures that our customers receive the assurance and support they deserve long after their furniture arrives home. The Furniture Protection Plan (FPP) reinforces our commitment to delivering not only exceptional furniture but also unparalleled peace of mind. As a part of the Fella Group, we are exploring opportunities to extend similar benefits to our broader customer base across our other brands in the future, further solidifying our commitment to comprehensive customer care across our portfolio.”
As the Hari Raya season approaches, preparing homes for guests can present unique challenges, from the playful activities of children to the rearrangement of furniture for gatherings. With the Furniture Protection Plan (FPP) by PolicyStreet, customers can confidently prepare their homes, knowing their furniture investments are protected when shopping at Ashley Furniture HomeStore. For more information about the FPP, please visit https://store.ashleyfurniture.com.my/products/furniture-protection-plan.
