Pan-United Advances as Technology Leader with AiR Digital’S End-to-End Operations Management System
AI-Powered Process Optimisation Solution Serves Over 20 Large Ready-Mix Concrete and Diverse Logistics Enterprises

Singapore-listed global concrete innovation leader Pan-United Corporation Ltd (Pan-United or 泛联集团) has made a major leap forward in its transformation journey to become a technology company in the ready-mix concrete (RMC) and logistics space. Its technology subsidiary, AiR Digital Solutions, is revolutionising operations and accelerating decarbonisation for RMC producers, logistics companies and operations with complex logistics needs.
To date, its Artificial Intelligence (AI)-powered end-to-end operations management system has successfully built digital intelligence systems for over 20 like-minded companies spanning Southeast Asia, North Asia and Australasia. The customer portfolio includes New Zealand-based independent RMC producer Bridgeman Concrete, Malaysian quarry company East Rock, and Singapore-based concrete product manufacturer Eastern Continent Construction.
AiR Digital is a proprietary, configurable intelligent solution designed in-house that uses Machine Learning and AI to enable data-driven, automated decision-making for end-to-end operations. Delivery schedules, resource allocation, order and fleet deployment, and more, are optimised in real time to deliver tangible outcomes for users. Proven benefits include achieving up to 45% manpower savings, higher productivity from 20% improved fleet utilisation and reallocation of staff to enhance customer support.
Pan-United first began developing AiR Digital in 2014 by optimising step-by-step every aspect of PanUnited’s end-to-end RMC operations. Over the years, the domain solution has undergone numerous upgrades to address wider industry gaps. Beyond optimising processes within Pan-United, AiR Digital is actively engaging with other like-minded companies to advocate for decarbonisation advantages.
Patrick Bridgeman, Managing Director of Bridgeman Concrete, said: “Adopting AiR Digital has been truly transformative for our business. It has helped to digitalise our operations by replacing traditional, manual paper-based processes with an AI-powered system that improves efficiency and delivers realtime insights.”
Bridgeman noted: “The true value of AiR Digital goes beyond optimising our operations. We now have reliable data and use AI to strengthen internal controls, automate optimal decisions and free up time to focus on strategies to grow our business. Today, we run ouroperations with a minimal learning curve—even with staff who have no prior experience in the concrete industry. With AiR Digital as our technology partner, we have the confidence that our operations are future-ready and adaptable to industry shifts.”
Ken Loh (羅嘉遜), Chief Executive Officer of Pan-United, said: “AiR Digital began as an in-house initiative to optimise Pan-United’s end-to-end RMC operations using the latest technologies. We have since been reaping the rewards of automation, AI and data-driven decision-making. Our vision is to share our technology and learnings with other like-minded companies. In so doing, we can learn from each other and expand our impact.”
Loh further noted: “AiR Digital is a game-changer with the potential to not only transform traditionalsectors, but also benefit industries with highly complex logistics operations. RMC has a very tight, fastsetting time of barely two hours. Delivering massive volumes of concrete for mega projects requires tremendous coordination and extreme precision. AiR Digital harnesses over a decade of accumulated knowledge and know-how, and can be deployed across international borders. The solution can be integrated seamlessly with third-party systems and configured to suit the specific needs of businesses.”
“We are incredibly excited to see how this homegrown solution is gaining traction and driving change in companies across the world. Looking ahead, we will continue to evolve with technological and industry shifts, consistently upgrading and commercialising our solutions to meet the growing demand for smarter, more sustainable operations,” concluded Loh.