Maxis Partners with Aduna to Accelerate Enterprise Innovation Through Powerful Network APIs  

Maxis, Malaysia’s leading integrated telco, recently announced that it has entered a partnership with Aduna, a landmark venture between some of the world’s leading telecom operators and Ericsson. This partnership seeks to drive the adoption of powerful, standardised network APIs that will accelerate digital innovation for businesses.

The partnership, marked by a Memorandum of Understanding (MoU) exchange at the GSMA Digital Nation Summit Singapore, will provide developers and businesses with seamless access to Aduna’s global platform of common network APIs. These advanced API solutions will enable businesses in Malaysia to unlock new use cases and deliver next generation services by harnessing the full potential of Maxis’ advanced connectivity and network capabilities.

Maxis and Aduna Collaborating for More Secure API Development and Deployment

This collaboration will enable faster and more secure development and deployment of API-driven solutions, reducing time-to-market for new features and services. Initial offerings will focus on high-impact APIs such as Number Verification, SIM Swap, KYC Match and Location Verification, and key enablers to combat digital fraud and strengthen the security of online transactions. These capabilities are especially valuable and will benefit businesses in sectors such as Financial Services and E-Commerce, for example e-Wallet providers and hyperscalers.

Beyond security, network APIs are unlocking new opportunities for multiple industries by acting as a universal bridge for software and applications to interact automatically. Through enhanced accessibility and integration, solutions can be deployed swiftly and function seamlessly across different mobile networks and markets, benefitting various industries and their end users.

Prateek Pashine, Chief Enterprise Business Officer of Maxis, said: “Our mission is to equip businesses with the tools they need to innovate for tomorrow, today. APIs play a critical role in the modern digital economy, and Maxis is committed to leveraging them to unlock greater value for businesses. Through this partnership with Aduna, we can enable the development of more secure, user-centric services backed by seamless access to advanced network APIs.”

Anthony Bartolo, CEO of Aduna, added: “Aduna is committed to building a global ecosystem that accelerates the next wave of digital innovation. Our platform enhances connectivity, allowing for seamless collaboration between developers, enterprises, and telecom providers to drive innovation. We are thrilled to partner with Maxis, a leader whose commitment to digital empowerment is clear. This collaboration will bring our unified network APIs to one of Southeast Asia’s most dynamic digital economies, providing businesses in Malaysia with access to powerful and scalable solutions.”

Maxis’s Continuing Committment

This collaboration is built on Maxis’s commitment to support global open standards and protocols, fully aligning with the GSMA Open Gateway framework and CAMARA Project. In 2024, Maxis was an early supporter of the Bridge Alliance API Exchange (BAEx) initiative that aggregates telco APIs across Asia Pacific, accelerating API adoption by providing developers and businesses with seamless access to diverse telco assets. Maxis also participated in the first-ever international federation of telco APIs in the world, involving telcos from Malaysia, Thailand, and Singapore working together to help enterprises access real-time telco network data to strengthen authentication and combat fraud.

This initiative reinforces Maxis’s commitment to become a true partner in the nation’s digital journey. By championing the adoption of open, connected APIs, Maxis is leading Malaysia’s digital transformation and creating sustainable value for customers, partners and industries.