Kyanon Digital, SAS to Empower Businesses with Data-Driven Marketing Solutions

Kyanon Digital, a full digital services house, and SAS, a global leader in data and Artificial Intelligence (AI), have announced a strategic partnership that will harness the power of SAS Customer Intelligence 360 to provide organisations with advanced customer intelligence capabilities and drive exceptional customer experiences in Vietnam.

Kyanon Digital is a one-stop digital services house, marrying business brilliance with technology excellence. It resolves to make digital impact in every aspect of business, having already done so in the 12 years after it was founded in 2012. SAS, on the other hand, is a global leader in AI and analytics software, including industry-specific solutions. It helps organisations transform data into trusted decisions faster by providing knowledge in the moments that matter.

Synergy Between Kyanon Digital and SAS to Ensure Deeper Customer Understanding

By marrying their strengths, Kyanon Digital and SAS aim to unlock deeper customer insights, enabling enterprises to gain a comprehensive view of their customer base. These insights will allow for the development and execution of highly targeted and personalised marketing campaigns, driving increased customer engagement and loyalty.

“This partnership with SAS signifies a crucial step in Kyanon Digital’s mission to empower businesses through comprehensive digital transformation. By integrating their leading data analytics solutions with our expertise, we can equip our clients with full digital services and unparalleled insights to drive informed decision-making, from product offerings to risk management and overall business strategies, enabling them to achieve their strategic goals,” said Tai Huynh, Founder of and CEO at Kyanon Digital.

Driving Customer Engagement with SAS Customer Intelligence 360

SAS Customer Intelligence 360 goes beyond traditional marketing tools by offering a comprehensive suite of functionalities, including Embedded Customer Data Platform (CDP) capabilities, and enabling personalised customer journey creation and omnichannel data activation for targeted and individualised communications across all marketing channels.

“Vietnam has consistently been a channel-focused market for us. We will join forces with Kyanon Digital to help clients in the financial institutions industry understand the dynamics of consumer behavior and unlock the true potential of data-driven decision-making. This partnership will allow our clients to optimise AI and data analytics technology to develop an even more accurate connection with their consumers, achieving strategic growth for them,” said Ann Heng, Director, Channels, at SAS Institute.