The majority of digital marketing success strategies for e-commerce organisations nowadays emphasise paid marketing, content, social media, and design. However, there is another aspect that most organisations often overlook: Website performance, or, more specifically, website speed.
Website speed is crucial for e-commerce success. It immediate impacts conversion rates, recurring business, and search engine rankings.
Users these days care more about page load time since faster pages are more effective and provide a better overall experience when navigating a website.
According to Kissmetrics, if a page takes longer than 3 seconds to load, more than 25% of users would abandon it. For every second longer it takes, the bounce rate will only get exponentially higher.
How do you make this time as short as possible, and give your users or clients the best possible experience?
First, think about how web content is propagated. Just as it would take longer for a plane to travel to Kuala Lumpur from China than from Singapore, web content also takes much longer to reach its âdestinationâ if it has to travel over great distances. This means that your origin server’s proximity to your customers directly affects how they interact with your service.
In a significant way, the load times clients encounter are affected by the server’s location. If that is the case, then having many servers hosting the website in different parts of the world is a surefire approach to improve performance for users from all over the world. In a nutshell, this is what a Content Delivery Network (CDN) can help you achieve.
Accelerating Content Delivery via CDN
A great real-world example would be to look at Huawei Cloud CDN. Leveraging Huawei Cloudâs Global Edge Network, Huawei Cloud CDN provides a sophisticated solution for content acceleration, placing data as close to the consumers as feasible.
How is that made possible?
Huawei Cloud CDN is able to deliver quality content quickly and securely to geographically diversified consumers thanks to the deployment of 2,800+ Points of Presence (PoPs) or nodes inside a wide variety of networks across more than 130 countries across the globe. This is important as the numerous PoPs will allow for significantly reduced latency, making content seamless and more engaging for users, no matter where in the world they may be.
As more and more businesses look to power their customers’ digital transformation demand for network bandwidth and services is rising worldwide. This is especially true in fast-developing regions like Europe and Asia. Without a fast, reliable, and secure way to deliver content, your company will struggle to connect with potential customers online and at the same time, keep a successful marketing campaign going.
CDNs are also making a significant impact on industries where low latency and high scalability are crucial, such as:
E-Commerce â Companies in this industry heavily rely on CDNs to make their products constantly accessible to customers online. When a business has 100% uptime, it may serve more customers and keep more of them as paying clients. To put it another way, they both contribute to achieving maximum financial success.
Education â In the last decade, the popularity of online education has skyrocketed. There is no longer a geographical barrier preventing people from taking the same course from different parts of the world. Students in many of these classes are expected to watch lecture videos and listen to audio lectures online. By utilising a CDN, the user experience is maintained regardless of the user’s physical location in relation to the server.
Media & Entertainment â Streaming services are widely used by the media and advertising industries to distribute content to audiences worldwide. Using a CDN improves this procedure so that users experience fewer interruptions and delays in their connections independent of their physical location.
Gaming â Not only do games have a large number of simultaneous users, but they also process a massive volume of data and conduct numerous transactions. Companies in the gaming industry need to create highly available, reliable, fault-tolerant, and scalable systems to guarantee their customers the longest possible periods of playtime. CDN ensures gamers the freedom to play any game, anywhere, anytime.
Finance â In order to be successful, internet banking requires constant connectivity and instantaneous responses. The effects of even brief periods of network latency, jitter, or unavailability can be devastating for financial-web-based enterprises. Using a Content Delivery Network, customers in the banking and financial industries can conduct their online transactions swiftly and safely.
If youâre thinking about leveraging CDNs for your own business, consider these use cases:
- Website Acceleration
Websites, portals, online shops, and social networking apps can all benefit from Huawei Cloudâs CDN’s speed enhancements. To speed up static files, create a subdomain, or speed up a static website, place the entire domain behind the CDN. - Download Acceleration
Clients who download files, play games, or access app stores can all benefit from using a Content Delivery Network. It helps to enhance the user experience by accelerating the distribution of programme files and game updates. - On-Demand Service Acceleration
A reliable CDN service can readily handle unforeseen traffic spikes and demanding throughput requirements for high-quality video and music streaming, on-demand content, digital radio, podcasts, and online education. - Whole Site Acceleration
For websites that receive frequent ASP, JSP, or PHP queries as well as those with both dynamic and static content, Huawei Cloud’s CDN is an excellent choice. The loading time of dynamic web pages is decreased by avoiding heavy traffic areas.
Todayâs information providers face performance, pricing, and security challenges as the number of consumers increases exponentially around the world and as digital content is updated at a rapid rate. Huawei Cloud CDN uses advanced technologies like AICache, smart routing, and end-to-end protected acceleration to guarantee 99.9% availability even during peak usage periods, allowing for maximum user satisfaction and minimal delivery costs.
Time Is of the Essence
If you are concerned about content load times and want to give your customers a better user experience (UX), Huawei Cloud CDNs are a no-brainer considering their capabilities, with ongoing expansion plans to serve a much larger market both locally and internationally, throughout the Asia Pacific. Here are some scenarios in which the provided CDN has helped businesses speed up their content delivery to improve the customer experience:
- BBTV:
Thailandâs CH7 BBTV Crowned as Viewership Champion
The full partnership (from resources to devices) between BBTV and Huawei Cloud has helped the company boost performance by over 20% to improve the overall user experience. Ultimately, the CDN+OBS solution that is put in place reduces origin server access and cuts costs by more than 30%. - DetikNetwork:
Breaking MotoGP Livestreaming Records in Indonesia
DetikNetwork is the sole provider of MotoGP live streaming in Indonesia. Since deploying Huawei Cloud CDN 18 months ago, there have been zero failures, allowing for a low-latency, high-reliability sports event experience. In fact, it was able to serve an all-time high of 700,000 spectators watching the MotoGP live at the same time.
When it comes to performance, Huawei Cloud CDN is in a league of its own, guaranteeing smooth video playback regardless of network conditions. Are you ready to experience speed like never before? Try Huawei Cloudâs CDN now.
Click the link below to find out more.
