Croatian Tech Unicorn, Infobip Solidifies Its Footprint in Malaysia, Making the Country Its Regional Operations Hub

Infobip, a global cloud communications platform, today continues to solidify its position in Malaysia after 14 years of operations and has announced that the country will now serve as its regional operations hub for Asia Pacific (APAC). This strategic move is driven by its confidence in the local market digital landscape and to strengthen Infobip’s presence in the region, allowing them to better serve a growing number of clients and cater to the evolving needs of the APAC market.

This move is in line with Malaysia’s aspiration to be a technology hub and has proven itself to be an attractive investment destination within the ASEAN region. The Malaysian Investment Development Authority (MIDA) as of November 2023, there are a total of 1,428 projects with a proposed investment of RM72.3 billion within the pipeline. Meanwhile, RM71.4 billion of approved investments were recorded in the first half of 2023.

In line with that vision, Infobip today proudly announces the opening of its new office, strategically located in Menara Integra, Jalan Tun Razak, at the heart of Kuala Lumpur’s golden triangle area. This milestone signifies a significant step forward in Infobip’s commitment to providing unparalleled support to its clients while fostering innovation and collaboration within the company.

The new office which was launched today was graced by Republic of Croatia ambassador to Malaysia, H.E Dr. Ivan Velimir Starčević and Representative of the British High Commissioner to Malaysia, Madam Francine Torbett as well as Ambassador of Bosnia and Herzegovina H.E. Dr. Edin Jahic alongside Infobip’s top management Ante Pamukovic, President International Revenue, Harsha Solanki, Vice President (VP) General Manager (GM) Asia, Ruslana Reznikova, VP GM APAC & Eurasia and Velid Begovic, VP Revenue APAC.

“I am pleased to announce the establishment of a business center in the vibrant city of Kuala Lumpur. This strategic decision reflects our dedication to building closer relationships with our key customers and enhancing our presence in the region. By doing so, we aim to deliver more tailored and effective assistance, explore new business opportunities, and reinforce our position as a leader in the industry.” Ruslana Reznikova, Infobip Vice President and General Manager APAC & Eurasia emphasized the importance of this move.

“Our new office location exemplifies our unwavering dedication to putting our customers first,” At Infobip, we believe in the power of collaboration and unity to drive innovation and success. Our new office space will serve as a catalyst for improved team dynamics, bringing together our talented employees in a unified environment conducive to creativity and productivity.” said Velid Begovic, Vice President Revenue for APAC.

Infobip, in conjunction with the opening of its new office in Kuala Lumpur, underscores its leadership in Communication Platform as a Service (CPaaS) and conversational experiences. Infobip has also launched its AI Hub in collaboration with Microsoft to integrate generative AI features and OpenAI’s ChatGPT model to enhance customer engagement. The AI Hub enables businesses to create tailored conversational experiences across the customer journey, including marketing, sales, and support, using advanced analytics and AI capabilities. Thus, Infobip aims to become a conversational ecosystem, offering businesses tools to optimize customer engagement and drive digital transformation in the conversational age.

Moreover, Infobip strengthens its position as a CPaaS market leader for the second consecutive year, excelling in connectivity, geographic coverage, and partnerships, with an impressive overall score of 88%. This accolade comes from Omdia, which has once again named Infobip a leader in its latest Omdia Universe: CPaaS Platform Providers 2023-2024 report, following its recognition as a leader in last year’s edition. Recent research by Infobip highlights a surge in conversational experiences, emphasizing the importance of omnichannel capabilities and positioning Infobip as the preferred communication platform for businesses adapting to the “conversational everything” trend.

Infobip is an established tech unicorn, with the capacity to reach over seven billion mobile devices and ‘things’ with their 75+ offices on 6 continents connected to over 9,700+ connections. With a presence in over 65 offices across six continents, Infobip remains committed to revolutionizing the way businesses engage with their customers. The new office in Kuala Lumpur represents a significant milestone in Infobip’s journey to empower businesses with the tools and technologies needed to thrive in today’s digital landscape.

For more information about Infobip and its suite of cloud communication solutions, please visit www.infobip.com.