Arrow Electronics Empowers Xeleqt with AIoT Technologies Adoption, Boosts Workforce Productivity in the Philippines
Harnessing Artificial Intelligence and Internet of Things for Greater Productivity and Improved Performance

Global technology solutions provider Arrow Electronics is providing engineering expertise and services to Xeleqt Technology Innovations Inc. (Xeleqt). a Philippines-based tech startup. Arrow Electronics will help in developing Xeleqt’s AIoT (Artificial intelligence of things)-powered solutions and offerings. This will help optimise workforce productivity and engagement across retail, construction, utilities, and manufacturing industries.
Powered by advanced electronic components and AI algorithms, Xeleqt’s AIoT devices and systems can help streamline workflows, digitise repetitive tasks, minimise human errors, and empower employees with real-time analytics for optimising workforce management.
Harnessing AI and IOT for Greater Growth
Companies are increasingly combining the power of AI and the Internet of Things (IoT) to create smarter, more powerful systems. These enhance operational efficiency, enable data-driven decision-making, and provide optimal service experiences. The AIoT market in Asia-Pacific is projected to reach a revenue of USD $261 million by 2030, with a compound annual growth rate of 36%.

Founded in 2021 and based in Cebu City, Philippines, Xeleqt is an award-winning startup specialised in providing AIoT-enabled application services. These are tailored to the specific business needs of SMEs. The growing complexity and high implementation costs of AIoT systems present significant barriers for many SMEs in adopting these digital tools and solutions.
“We are dedicated to harnessing the power of AI and IoT technologies to revolutionise the collaboration between people and machines in the physical world. AIoT-powered devices not only provide humans with real-time intelligence and insights but also enhance workforce agility, engagement, and safety. By offering an AIoT-as-a-service model, our customers can benefit from affordable, easy-to-deploy digital solutions that reduce risk, monetize idle capacity, protect essential workers, and improve service quality,” said Norman Curato, CEO and Co-Founder of Xeleqt.
He added: “As an emerging tech startup, we rely on global technology leaders for guidance and best practices. Arrow has provided us with the essential engineering expertise and tools to overcome technical challenges and accelerate our AIoT design-to-prototype-to-product innovation journey.”
Addressing Challenges with Arrow Electronics’ Expert Help
Arrow supplies approximately 70% of the electronic components utilised by Xeleqt. These components range from AI chips, sensors, Bluetooth/WiFi connectivity modules to interconnect, passive and electromechanical components. The Arrow technical team has contributed engineering expertise and design tools to help Xeleqt address technical challenges, accelerating the transition from design to prototype to final product. Some of Xeleqt’s AIoT products are expected to launch recently include:
- WorkTraQ is a wearable device, equipped with Bluetooth location sensing, NFC module, advanced movement, and audio recognition AI to gather comprehensive data on worker activities and environmental conditions
- TimeTraQ is an always-on, fully connected, self-diagnosing time-and-attendance device that calculates the cost of shift hours in real-time and generates payroll. Embedded with facial or vein recognition camera, tampering, and jamming detection features, it allows seamless identification and anomaly detection, enhancing security while minimising administrative overhead.
- OmniTraQ is a telematics device equipped with a low-power, long-range connectivity module. It enables reliable data transmission across vast remote or rugged environments without the need for extensive network infrastructure.
Propelling Industries Forward
Dr. Raphael Salmi, president of Arrow Electronics’ South Asia, Korea, and Japan components business, said, “The adoption and integration of AIoT technologies propel industries towards a more interconnected and intelligent future. The contemporary AIoT ecosystem requires extensive technology competencies, from product ideation and design to engineering, supply chain management, and manufacturing. With our extensive network of technology suppliers and world-class technological capabilities, we are well positioned to provide optimal support to Xeleqt and many other tech startups as they endeavour to simplify and scale up AIoT offerings.”
In addition, Arrow’s Silicon Expert intelligence tool and service help mitigate risks throughout a product’s entire lifecycle, from development and production to sustainment. Empowered by Arrow’s comprehensive technology portfolio and Silicon Expert’s tool, Xeleqt gains real-time operational insights, optimises parts availability, reduces costs associated with the bill of materials, and minimises risks.