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Why AI at Scale Is the Competitive Edge No One Can Ignore

IBM's upcoming webinar explores how scaling AI at an enterprise level can drive productivity, cost efficiency, and innovation in 2025.

What opportunity is so compelling that 92% of Fortune 500 companies, including the likes of Coca-Cola, Walmart, Apple, General Electric and Amazon, are embracing generative AI? The opportunity to redefine what is possible. This technology is enabling new levels of creativity, automation and personalisation, driving a market that is expected to reach US$356.10 billion by 2030, with a compound growth rate of 46.47% from 2024.

If you put aside the hype and focus on what generative AI actually does, it becomes clear why so many enterprises are making it a priority. Here’s how it can transform your business:

  • Efficiency that scales with ambition – Generative AI slashes the time it takes to create content, process data and make informed decisions. This allows employees to spend less time on repetitive tasks and more time creating value, measurably increasing productivity.
  • Cut costs without cutting corners – AI reduces costs not just by cutting expenses but also by optimising how resources are allocated, whether it’s by reducing marketing spend, minimising waste or improving energy efficiency.
  • Customers who feel understood, not just served – When used effectively, AI-driven personalisation ensures every interaction feels tailored, every response is proactive, and every experience strengthens brand loyalty.
  • Innovation that defies traditional constraints – Companies can now test new ideas in days rather than months and adapt quickly to market changes. AI speeds up prototyping, fuels creative breakthroughs and shortens the path from concept to launch.
  • Security that keeps businesses one step ahead – AI can spot anomalies before they become a threat, flag fraudulent transactions in real-time and ensure compliance with evolving regulations.

Now, imagine these benefits amplified across your entire organisation. Achieving this requires more than just implementing a few tools or experimenting with AI in isolated pockets. It’s about building an AI-ready infrastructure, fostering a culture of data literacy, investing in capable talent and integrating AI into everyday operations.

The goal isn’t just to optimise individual tasks but to create synergy across departments. For example, AI-supported insights from customer interactions can flow into product development and lead to offers that are perfectly tailored to the needs of the market. This interconnected approach unlocks the true potential of AI, driving a holistic transformation that impacts every facet of your business.

Don’t Get Left Behind: Scaling AI in 2025

For many organisations, scaling generative AI is not a question of why, but how. Challenges like infrastructure limitations, talent gaps, and integration complexities can slow progress. To help bridge that gap, join us on Wednesday, 5th March 2025, at 11:30 AM SGT, for an exclusive webinar featuring IBM’s AI leaders—Suresh Kumar, Nikhil Kushwaha, and Dawn Liu—who will break down what it really takes to harness AI’s full potential. They will explore the latest trends in AI adoption, showcase real-world applications in various industries and demonstrate how businesses are using AI to unlock new revenue streams. Adding to the conversation, Sivaruban Balachandran, Head of Infrastructure and Application Security Risk at YTL-Sea Digital Bank, will take the stage for a fireside chat on navigating the challenges of scaling AI for tangible business impact.

Whether you’re just starting to explore the possibilities of generative AI or you’re looking to take your existing initiatives to the next level, this webinar is designed to provide you with actionable insights and practical guidance on how to realise the promise of generative AI in 2025. If AI is on your roadmap, this is the session you don’t want to miss.

Click the button below to register.

DSA Editorial

The region’s leading specialist IT news publication focused on Data Lifecycle, Storage Infrastructure and Data-Driven Transformation. DSA has nearly 17,000 e-news subscribers, over 6500 unique visitors per day, over 20,000 social media followers and a reputation for deep domain knowledge.

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