Prudential AI Lab Accelerates AI Adoption in Singapore

Prudential plc recently launched the Prudential AI Lab in Singapore, with the aim of accelerating the adoption of Artificial Intelligence (AI), Generative AI (gen AI), and machine learning organisation-wide. The launch ceremony, held at the Prudential Singapore office, was officiated by Josephine Teo, Singapore’s Minister for Digital Development and Information (MDDI) and Anil Wadhwani, Chief Executive Officer at Prudential plc. As the Guest-of-Honour of the launch event, Teo gave a speech and toured a showcase of AI solutions in the health and wealth domains, presented by Prudential’s AI experts.

The Prudential AI Lab will incubate AI-powered solutions designed to deliver a better customer experience and meaningful business impact, while integrating AI capabilities into Prudential’s operations, services and products. Following its soft launch in August 2024, more than 100 AI use cases have been submitted to the Lab by employees across Prudential’s 24 markets in Asia and Africa.

The Prudential AI Lab was developed with support from the Ministry of Digital Development and Information (MDDI), the Economic Development Board of Singapore (EDB) and the Monetary Authority of Singapore (MAS). It has been launched in partnership with Google Cloud, which is providing Prudential employees with end-to-end technical support and access to advanced AI solutions.

Prudential AI Lab: Improving Consumer Access to Game-Changing Innovation  

Specifically, the Prudential AI Lab will prioritise solutions that improve consumer access to quality healthcare and drive operational excellence at Prudential. It will also enable financial representatives to serve customers better and faster with strengthened advisory capabilities. The Prudential AI Lab will be staffed by a dedicated team of AI engineers and data scientists based in Singapore.

Wadhwani said: “Data, advanced analytics, and AI are crucial to the delivery of our strategic priorities. The AI Lab will supercharge the development of exciting applications such as predictive analytics, hyper-personalised customer engagement, and real-time guidance for agents. I believe we are just beginning to explore the vast possibilities and value this technology offers. The Prudential AI Lab will significantly enhance our ability to deliver exceptional experiences for our customers, agents and financial representatives, across all markets.”

Commenting on the collaboration with the Singapore government, Wadhwani said: “Singapore was selected as the location of Prudential’s global AI Lab for its robust infrastructure and supportive environment for AI innovation, highlighted by its National AI Strategy (NAIS 2.0)[1]. Our partnership with EDB and MAS allows us to tap into Singapore’s rich network of resources and talent from academia, business and government. This collaboration will greatly support our ability to develop innovative solutions that address customer and business challenges while building even stronger AI capabilities.”

Gillian Tan, Assistant Managing Director (Development and International) and Chief Sustainability Officer at MAS, said: “Prudential’s AI Lab is aligned with Singapore’s Smart Nation 2.0 goal to encourage businesses to utilise AI and technology to raise productivity, transform and serve customers better. MAS will continue to support financial institutions as they develop capabilities and harness AI to enhance their customer and advisory services, fraud detection, and risk insights generation.”

Nurturing AI Innovators Through a Strong Ecosystem

The Prudential AI Lab will collaborate closely with ecosystem partners, such as institutes of higher learning (IHLs), research centres, government agencies and technology partners.

It already has agreements with several IHLs including the National University of Singapore Asian Institute of Digital Finance, Singapore Management University School of Computing and Information Systems, Republic Polytechnic and Singapore Polytechnic. The Lab will engage students from these local schools to nurture the next generation of AI experts by offering hands-on experiences as well as fostering knowledge sharing and innovation.

Students on their internships with Prudential and those whose final year projects are selected will work alongside the Prudential AI Lab, its partner ecosystem, as well as Prudential’s business units to build proofs-of-concept for selected use cases.