Netcore Cloud, Google Cloud Announce Global Partnership to Turbocharge Generative AI Capabilities
With this collaboration Netcore Cloud targets 2X revenue by 2027.
Netcore Cloud, a global leader in MarTech and customer engagement solutions, has announced the expansion of its partnership with Google Cloud towards elevating its product discovery, Artificial Intelligence (AI)-powered search, merchandising and customer engagement marketing platforms. Engineered using Google Cloud’s Generative AI capabilities, brands will be able to deliver more impactful hyper-personalised experiences that boost customer retention and revenue growth.
Traditionally, product discovery and marketing platforms have relied heavily on zero and first-party data constructs to enable 1:1 personalisation and targeted communication. By combining Google Cloud’s expertise in customer and product behaviour with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel,Ā the two companies aim to create a marketing powerhouse. This powerful combination ensures that every brand touchpoint delivers maximum value and enhances the overall customer experience.
Netcore and Google Cloud Will Bring Unparalleled Innovation
Brands will benefit from Google Cloud’s AI innovations alongside Netcore’s Forrester- and Gartner-recognised product discovery and marketing solutions, robust data sets, and AI-powered tools that deliver superiorĀ customer engagement and, ultimately, drive revenue growth.
The partnership aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia. Key benefits of the collaboration include:
- Seamless integrations. Google Cloud’s Generative AI capabilities simplify platform integrations, significantly improving the usability and efficiency of Netcore’s platform for brand marketers.
- Advanced AI infrastructure. Leveraging Google Cloud’s Gemini models and Vertex AI platform, the partnership enables advanced personalisation across multiple channels and deepens data-driven engagement strategies.
- Deeper data insights. Enhanced connections with tools such as Google Analytics, BigQuery, and Ads Data Hub unlock enriched customer intent data and enable product catalogue sentiment analysis, giving brands deeper insights into consumer needs.
- Optimised search and recommendations. Hybrid models optimise search relevance and product recommendations, effectively handling complex, long-tail queries with precision.
- Conversation agent. GenAI powered interfaces guide customers to their desired products with minimal touchpoints, streamlining journeys and improving conversion rates.
Setting Sights on New Horizons, More Innovations
Speaking of this, the company’s newly appointed Chief Operating Officer, Siddharth Gopalkrishnan, emphasised the significance of the partnership: “Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace.”
Kalpit Jain, Group CEO at Netcore Cloud, shared his excitement about the company’s ambitious growth plans:”With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies, we are confident about unlocking new growth opportunities collectively thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagementāone where every interaction creates value, fosters loyalty, and drives sustainable growth for brands.”
“Netcore Cloud and Google Cloud have already been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalized experiences. The expanded partnership deepens this collaboration by integrating Google Cloud’s AI and GenAI technology powered by state of the art infrastructure with Netcore’s product discovery and customer engagement solutions, bolstering the underlying data assets for both customer and product data,” said Bikram Singh Bedi, Vice President and Country MD at Google Cloud India.
The partnership also enhancesĀ Netcore Cloud’s Co-Marketer platform, delivering powerful scenario planning tools to forecast key metrics such as purchase frequency, average order value (AOV), and replenishment cycles.
Additionally, the platform provides insights into the relationship between online and offline behaviour, empowering brands to build seamless omnichannel strategies that enhance engagement across every marketing touchpoint. Furthermore, the partnership will ease out commercial transactions between Netcore Cloud & its customer-base, facilitating purchases via the GCP Marketplace platform.
