Video Collaboration Innovator Neat Targets Key Asian Markets Amidst Hybrid Work Boom 

Neat, the pioneering Norwegian video technology company, is intensifying its focus on key markets in Asia as demand for simple and user-friendly hybrid work solutions reaches new heights. Building on its rapid growth in the region, Neat is doubling down on presence in the Asia Pacific (APAC) region, solidifying its position as a leader in transforming modern workspaces.

As organisations across Asia seek advanced collaboration tools to meet diverse requirements driven by hybrid work, Neat delivers powerful solutions that are easy to use and deploy while providing exceptional audio and video capabilities for a natural, productive meeting experience. Since it was founded in 2019, the video collaboration innovator has focused on simplicity, innovation, and user-centric design, swiftly establishing a global footprint serving over 13,000 customers across 55 countries.

“The growing demand for advanced video collaboration tools across Asia reflects a broader shift towards more inclusive and intuitive communication technologies. As businesses in key markets like Singapore and India adapt to hybrid work environments, collaboration solutions that prioritise meeting equity and seamless connectivity are becoming essential,” said Niko Walraven, Area Vice President, APAC, at Neat.

He added: “Neat goes beyond basic video communication, offering intuitive, Artificial Intelligence (AI)-powered technology that enables real, human connections—no matter the location or the distance. We continue to ramp up our focus on innovation to ensure equitable meeting experiences and seamless connectivity for all participants.”

Neat’s regional growth has been marked by significant milestones and accolades. In 2024, the company was recognised by Frost & Sullivan* as an industry leader in innovation, noting that despite a challenging macro environment and market downturns for many leading vendors, Neat’s growth not only held steady but outpaced the market.

The company’s dedication to design excellence has been further validated with  six Red Dot Awards, often regarded as the “Oscars of Design.” These awards underscore Neat’s commitment to creating visually stunning, user-friendly products that stand out in the market.

Regional Variations Drive a Tailored Approach

Across Asia, Neat is addressing specific market requirements that are influenced by factors such as technology maturity, cultural attitudes towards technology, workforce distribution, and talent retention challenges that shape the demand for video collaboration solutions.

“The focus among enterprises in Singapore has shifted from basic video communication, which is now widely used, to how collaboration technology can enhance the overall work environment,” Walraven explained. “Given the increasing cost of real estate, companies are reevaluating their workspace strategies and turning to video collaboration tools to maximise office space and create positive employee experiences.”

Neat devices include powerful integrated sensors that provide critical insights, such as room temperature, air quality, and space utilization, providing facilities managers and IT with a data-driven approach to building management that resonates strongly in markets like Singapore.

In India, the adoption of Neat’s collaboration solutions has surged among major conglomerates and enterprises, as the country evolves from an IT services market into a thriving innovation hub. Global Competency Centres (GCCs) are at the forefront of this shift, driving the demand for more advanced collaboration tools. India is Neat’s fifth-largest market globally, and the company has rapidly expanded its partner network from just two to 60 partners within four years of operation.

“The Indian market offers tremendous growth potential for Neat and we expect our opportunities to expand significantly next year,” said Walraven. “Hybrid and remote work arrangements have enabled professionals to work from their home states instead of being limited to major hubs. With many large Indian corporations operating across multiple cities, there is a strong demand for efficient collaboration tools that can seamlessly connect their distributed teams.”

Neat’s Holistic Approach to Hybrid Work: Technology, Design, and Employee Experience

As businesses across the region evolve to meet hybrid work requirements, Neat is taking a holistic approach that goes beyond purely technical considerations to effectively support the needs of today’s hybrid’s workforce. As an example, the company is collaborating with furniture and workspace design firms to blend state-of-the-art video technology with ergonomic and adaptable interior design.

These partnerships aim to address the evolving needs of hybrid work environments, creating spaces that not only enhance employee engagement but also attract top talent and optimise facilities management.

Looking ahead, Neat is committed to advancing AI innovations to transform the video collaboration experience. AI is already seamlessly integrated into Neat’s devices, offering features that address common challenges such as background noise reduction, facial recognition for meeting equity, and real-time adjustments to improve video quality.