Maxis Unveils New Brand Promise to Inspire Malaysians to Make Moments Matter
Guiding the Company in Everything, Inspiring Everyone to Take That First Step in Pursuing Their Passion and in Building Their Future
Every dream starts with a single step. Each new beginning is shaped by the actions we take today. With this spirit, Maxis proudly unveiled its new brand promise, “Tomorrow Begins Today,” encapsulating Maxis’ core purpose to connect people and businesses to a world of possibilities.
Goh Seow Eng, Chief Executive Officer of Maxis, shared: “’Tomorrow Begins Today’ is the mission that guides everything we do at Maxis. Every moment today holds the potential to create a brighter future for our nation, our customers, our company, and for each of us. We aim to inspire everyone to take that first step in pursuing their passion and building their own future with confidence. And we’ll be there with them every step of the way, connecting them to the moments that matter.”
At Maxis, connectivity is more than just technology. It is about empowering individuals, families, and businesses to seize the present and make the most of every single moment. As Malaysia’s leading integrated telco, Maxis delivers innovative connectivity solutions that empower individuals and drive growth for businesses across Malaysia.
Whether it is someone taking the leap to work on a passion, launching an innovative business venture, or simply staying close with the people who matter most, Maxis is committed to being right there in the everyday lives of Malaysians. Maxis powers their most important moments with a fast, reliable, and secure network they can always count on. This means enjoying seamless HD video and crystal-clear voice calls, smooth gaming experiences with ultra-low latency, and dependable connectivity across Maxis’ extensive nationwide network. Through advanced security with leading 5G encryption, Maxis also keeps every connection safe.
The “Tomorrow Begins Today” promise will be brought to life through a series of initiatives across Maxis’ touchpoints, beginning with a new brand video. Inspired by a true story, the film follows a self-taught baker who turns his passion for baking into a thriving business by seizing every moment that matters.
Through stories like these, Maxis hopes to spark inspiration among Malaysians from all walks of life, encouraging them to seize every moment, explore new possibilities and shape their own future, beginning today. Maxis will be on this journey with them, enabling their aspirations through the power of seamless connectivity.
For more information about “Tomorrow Begins Today”, visit: https://www.maxis.com.my/en/about-maxis/tomorrow-begins-today/.
